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Freelancers – How to Sync Your Prices with Your Experience

Today’s question is: “When you’re first starting out, how much would you admit to clients about how new you are, what you don’t know, and what you do know? 

And how do you charge prices that reflect this without paying yourself $5 an hour and knowing that charging the 15K price tags of the copywriting queens such as yourselves isn’t yet fair?”

To answer her question, we get into what clients are really looking for beyond price and how to position yourself in the marketplace. We also talk about what it’s like in the early days when there’s so much to learn and know, and how you can get past the “there’s so damn much to know” overwhelm. 

Not every client wants the most seasoned copywriter. New writers tend to be open minded and full of great ideas. They tend to charge less and bring a lot of energy to projects. There’s an advantage to being new — once you know how to position it. 

We touch on imposter syndrome and the value you can bring to the table by being willing to problem solve and dig deep by asking questions and becoming a partner in finding solutions. You’re about to find out that being a great (and well paid) contractor is about a whole mess of different things. 

We also tell you why it doesn’t matter what your competitors are chagrin and how to respond to that constant drumbeat of Raise Your Rates!  

Click here to download a transcript of this episode.

In this episode we talk about:

  • Imposter syndrome and the Dunning-Kruger effect. 3:30 
  • The importance of problem solving and asking questions as a new copywriter. 6:15
  • How to set rates you can feel confident about. 14:00

Where to find Amy:

Where to find Kirsty:

Where to submit your questions (anonymous or not!)

About Business Badassery

Amy’s a conversion copywriter, business coach and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at

Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at

“Amy and Kirsty are wonderful, wise and witty!

I already push myself hard enough so I'm not interested in working with coaches that are going to "crack the whip" and "kick my arse".

Kirsty and Amy both have a gently challenging coaching style. I always left sessions feeling validated, smart and capable but with a clear idea of how to make things even betterer.”

Anna Rogan
Creative Copywriter

“Kirsty seems to have this ability to see things that aren't being said. And then she brings them to light in such a nurturing way. 

Amy is direct AND caring all at the same time. It makes it easier for me to get to the point cause I know you'll get to the point when you ask about the things you need more info on.

Together — I love that neither of them hold back when their opinion/suggestion/perspective differs from the other's. It just makes it all so much more valuable. 

Also, they’re both so genuine, warm, smart and hilarious. Those 'good' traits just compound when you put the two of them together, ya know?

Miish Grixti
Conversion Copywriter

“All I'd ever heard about Amy was that she's a great coach. Welp, she's a great coach. Knows the right questions to ask to get through the bullshit and get to the root issue.

And my sweet, sweet Kirsty. Using all of her best therapy tricks to keep us moving forward. And making us feel loved :)

Together? Stop. So good. I have never felt so supported. 

I think the value in coaching is having someone hold a bigger vision for you than you can see yourself. So having TWO of you hold that for me was extremely motivating.”

Megan Baird
Email Copywriter