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How to Nail Your Next Sales Call

Today’s question is:

“I’ve been building my copy skills as a subcontractor for a big name copywriter. And I’m now feeling really confident about what and how I write. Hooray!

But I’m trying to land clients of my own now and something isn’t clicking. I get on a sales call okay, but then it all goes to shit. I feel awkward talking about price, and I feel like the other person can feel that awkwardness and thinks I’m not a professional. Any tips?”

Listen now:

In this episode, we help a business owner who’s ready to come out on their own after building their skills subcontracting through a big name in their space, but who is a little wobbly when it comes to landing clients.

We share what clients are really buying on the sales call, how to demonstrate your value without a portfolio or testimonials, and where to find a process you can leverage to land your very next client.

In this episode we talk about:

  • The two sets of skills you need to make a successful copywriting business. 4:45
  • What clients are really looking for in a copywriter. 7:00
  • How to demonstrate your expertise on a sales call. 8:45
  • How to feel prepared before getting on a sales call. 17:00

References from this episode:

Click here to download a transcript of this episode.

Where to find Amy:

Where to find Kirsty:

Where to submit your questions (anonymous or not!)

About Business Badassery

Amy’s a conversion copywriter, business coach and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at

Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at

“Amy and Kirsty are wonderful, wise and witty!

I already push myself hard enough so I'm not interested in working with coaches that are going to "crack the whip" and "kick my arse".

Kirsty and Amy both have a gently challenging coaching style. I always left sessions feeling validated, smart and capable but with a clear idea of how to make things even betterer.”

Anna Rogan
Creative Copywriter

“Kirsty seems to have this ability to see things that aren't being said. And then she brings them to light in such a nurturing way. 

Amy is direct AND caring all at the same time. It makes it easier for me to get to the point cause I know you'll get to the point when you ask about the things you need more info on.

Together — I love that neither of them hold back when their opinion/suggestion/perspective differs from the other's. It just makes it all so much more valuable. 

Also, they’re both so genuine, warm, smart and hilarious. Those 'good' traits just compound when you put the two of them together, ya know?

Miish Grixti
Conversion Copywriter

“All I'd ever heard about Amy was that she's a great coach. Welp, she's a great coach. Knows the right questions to ask to get through the bullshit and get to the root issue.

And my sweet, sweet Kirsty. Using all of her best therapy tricks to keep us moving forward. And making us feel loved :)

Together? Stop. So good. I have never felt so supported. 

I think the value in coaching is having someone hold a bigger vision for you than you can see yourself. So having TWO of you hold that for me was extremely motivating.”

Megan Baird
Email Copywriter