Today’s question is:
“I’ve been building my copy skills as a subcontractor for a big name copywriter. And I’m now feeling really confident about what and how I write. Hooray!
But I’m trying to land clients of my own now and something isn’t clicking. I get on a sales call okay, but then it all goes to shit. I feel awkward talking about price, and I feel like the other person can feel that awkwardness and thinks I’m not a professional. Any tips?”
In this episode, we help a business owner who’s ready to come out on their own after building their skills subcontracting through a big name in their space, but who is a little wobbly when it comes to landing clients.
We share what clients are really buying on the sales call, how to demonstrate your value without a portfolio or testimonials, and where to find a process you can leverage to land your very next client.
In this episode we talk about:
- The two sets of skills you need to make a successful copywriting business. 4:45
- What clients are really looking for in a copywriter. 7:00
- How to demonstrate your expertise on a sales call. 8:45
- How to feel prepared before getting on a sales call. 17:00
References from this episode:
Click here to download a transcript of this episode.
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