Today’s question is:
“My question is about voice of customer research. Having just completed my first attempt at voice of customer for a website, is it possible to say how much voice of customer research is too much or not enough? For context, I had 44 survey responses and only one interview.”
Today’s writer asks us about voice of customer research. And so we talk about the power of VOC research, why it matters, how we each do it and how it sets conversion copywriters apart from other copywriters.
What’s really the power behind VOC? Let’s dig in.
In this episode:
- Defining voice of customer research. 1:30
- The number of survey results you need compared to the number of interviews you should conduct. 3:30
- Quantity versus quality – finding the data that resonates emotionally. 6:45
Where to find Amy:
Where to find Kirsty: