Today’s question is:
“I’d love to hear your thoughts on ethical selling / relationship marketing vs bro marketing.
How the two approaches manifest differently in a similar practical sense, like in a funnel, for example. Or if you think one may perhaps outlast the other and why. The approach you prefer and why, and how that manifests in your own businesses. That one I’d really love to know for sure, please.”
In today’s episode, we dive right into the controversial topic of bro marketing. What it is, what we think of it, and the fine line between coercion and persuasion.
In this episode:
- What is “bro marketing”? 1:15
- Marketing choices within our own businesses. 7:00
- The difference between manipulation and persuasion. 9:15
- Understanding cognitive bias. 12:00
Click here to download a transcript of this episode.
Where to find Amy:
Where to find Kirsty: