Today’s question is:
“As a pretty experienced copywriter, I’m enjoying these episodes, especially this one about shifting your business. Definitely speaks to me now.
I’d love to hear more about the circular model you spoke about in contrast to the traditional ascension funnel. In working with clients’ businesses, are there specific criteria that would prompt you to use one over the other?”
The question we answer in today’s episode takes us deeper into the whats, hows and whys of the circular business model we spoke about in a previous episode.
We dove into how it differs from the traditional ascension model, when it makes most sense for your business, and how to work out where your offers fit.
In this episode:
- Defining ascension and circular business models. 1:45
- Matching business models to the appropriate market. 5:30
- Matching business models to business owners. 7:30
- Matching business models to offers. 10:30
References from this episode:
Click here to download a transcript of this episode.
Where to find Amy:
- Website: amyposner.com
- Cut to the Copy – YouTube
Where to find Kirsty:
- Website: kirstyfanton.com