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How To Go From 1:1 Services to Offering Courses and Programs

Today’s question is:

“I’m thinking of branching out from one-to-one services into the online course / group program space. And then there’s an awkward cringe face emoji. I’m a big believer in learning from people who are three steps ahead of me and would love to know what I don’t know in this case.

How long do you think you need to create and launch a course? How does it change the shape of your work / days? How do you manage talking to two different audiences (i.e. one-to-one clients, and course customers)? Looking forward to your wisdom on this one.”

Listen now:

You know that old cliché, it’s impossible to know what you do not know? Today’s question is a bit that from someone who wants to start an online course or group program. We share our experience since we’ve both done just that.

In this episode:

  • Splitting your energy between running group programs and offering 1:1 services. 1:45
  • Moving from a position of expertise to running something new. 4:45
  • Identifying and serving your different audiences. 6:45
  • How to talk to different audiences within your business. 11:00
  • Tailoring your website to multiple audiences at once. 12:15
  • Creating and sticking to your timeline. 14:00
  • Removing some of the pressure of creating your first course. 19:15

References from this episode:

Click here to download a transcript of this episode.

Where to find Amy:

Where to find Kirsty:

Where to submit your questions (anonymous or not!)

About Business Badassery

Amy’s a conversion copywriter, business coach and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at

Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at

“Amy and Kirsty are wonderful, wise and witty!

I already push myself hard enough so I'm not interested in working with coaches that are going to "crack the whip" and "kick my arse".

Kirsty and Amy both have a gently challenging coaching style. I always left sessions feeling validated, smart and capable but with a clear idea of how to make things even betterer.”

Anna Rogan
Creative Copywriter

“Kirsty seems to have this ability to see things that aren't being said. And then she brings them to light in such a nurturing way. 

Amy is direct AND caring all at the same time. It makes it easier for me to get to the point cause I know you'll get to the point when you ask about the things you need more info on.

Together — I love that neither of them hold back when their opinion/suggestion/perspective differs from the other's. It just makes it all so much more valuable. 

Also, they’re both so genuine, warm, smart and hilarious. Those 'good' traits just compound when you put the two of them together, ya know?

Miish Grixti
Conversion Copywriter

“All I'd ever heard about Amy was that she's a great coach. Welp, she's a great coach. Knows the right questions to ask to get through the bullshit and get to the root issue.

And my sweet, sweet Kirsty. Using all of her best therapy tricks to keep us moving forward. And making us feel loved :)

Together? Stop. So good. I have never felt so supported. 

I think the value in coaching is having someone hold a bigger vision for you than you can see yourself. So having TWO of you hold that for me was extremely motivating.”

Megan Baird
Email Copywriter