Today’s question is:
“I’ve written a few funnels for high-end group programs and courses and decided this is a niche I’d like to settle into. So far my clients have come to me for fairly standard Amy-Porterfield-10x-Launches-style funnels. Including a webinar and an email based funnel, sometimes with a few Facebook ads thrown in.
Lately, thanks to some relevant content, I’ve started getting interesting leads from Google. But they’re asking about funnels that are more complex than what I’ve seen and been taught before. For the record, I’ve done all of Copy School, including 10x Freelancer and Amy P’s Digital Course Academy. So I know a bit about launching digital courses and the copy that’s required. I just don’t know how to figure out and then learn what I don’t know.
Short of apprenticing under a more experienced copywriter, I’d really rather not, what’s the best way to hone my high-end funnel building skills and get over this feeling my potential clients know something I don’t?”
Do you ever have the sense that your potential clients know more than you, even though you’ve done all the courses and learned all the things? Tune into today’s episode to hear the counterintuitive approach we suggest to tackle this conundrum for one of our listeners who works in the launch space.
In this episode:
- Different ways to approach a launch. 3:15
- Viewing funnels as a puzzle. 5:00
- Stepping away from templates. 7:25
- Having a conversation with a client who seems to know exactly what they want. 9:20
- Understanding different funnel models. 11:20
- Piecing together the puzzle from the initial discovery call. 14:00
Click here to download a transcript of this episode.
Where to find Amy:
Where to find Kirsty: