Today’s question is:
“I’m a relatively new copywriter. I’ve finally got myself a new shiny website and a portfolio to show off. But I’m not 100% what the next move is. I know I need to market my business, but I feel like I’m being torn in 100 different directions and feel like that’s stopping me from doing one well.
I feel I need to be doing social media, podcasts, guest blog articles, my own blog articles and showing up in so many other ways. To make things slightly more complicated, I’ve decided to niche my style of writing (websites, not industry). So my ideal client is all over the place, making it harder for me to narrow down where to hang out.
What should I be doing to market my business? Where should I be showing up? Help!”
You know that feeling of overwhelm when there’s so much to do? Should I be over here speaking on podcasts? Should I be writing blogs? All the social channels? Some of the social channels? What about niching? Too narrow, too broad?
All of the questions that you ask either when you’re starting out or when you’re making a change like launching a new website or changing a business model. Today’s question is all about how you deal with that overwhelm.
In this episode:
- The relatable spiral of overwhelm. 2:00
- How to narrow down your options and make a plan. 2:50
- Who are you trying to reach? 6:00
- How to get in front of your audience. 7:30
- Learning to view prospecting as a way of gathering data. 9:50
- Gamifying the process of prospecting. 11:00
- How to move forward after niching. 14:00
Click here to download a transcript of this episode.
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