Today’s question is:
How do you work with a designer on a copy project? I recently completed a project and the client’s designer has built the site and now I’m supposed to squeeze the copy in to fit. I didn’t realize this was going to work this way. It doesn’t give me enough time and it doesn’t allow me to do great work either. So what do I do?
I typically write in wireframes, but if I deliver that way, does it make me look like a dickhead? Like I’m trying to compete with them or prove them wrong? By the way, I think they are wrong.
Most copywriting projects need a designer to bring everything to life. And while a great collaboration can result in something truly glorious, the fact is that the copywriter and designer often work in isolation. Which can lead to awkward exchanges and poor project outcomes. Here’s how we work our way around this problem.
In this episode:
- Why a client is hiring you. 1:30
- How to bring up design during the discovery call. 2:00
- What to do if a client puts design before copy. 4:05
- Start a conversation with the designer. 5.30
- Don’t be attached to the outcome. 7:20
- Wireframing is a valuable skill. 8:10
Click here to download a transcript of this episode.
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