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Playing the Content Marketing Long Game

Today’s question is:

“I’d love to hear how you both tackle your content marketing. At the moment. I’m ticking all the boxes in terms of frequency, weekly emails and blogs, three weekly socials, and creating original quality content. And doing that thing where you write a piece of core content and leverage that for everything else.

And it’s working in terms of increased followers, subscribers, engagement, and leads.

But it feels like a lot to fit in and do well for this little one person show. And that’s not even including the next level stuff like um-hum podcasting.”

Content marketing is great for playing the long game and getting yourself known, but it can be tricky and time consuming. We talk about how we do it, what we think makes sense and why.

In this episode:

  • Batching your content creation. 1:30
  • Where is your best ROI? 3:20
  • Which platforms work best for you? 5:00
  • Leverage existing content. 5:10
  • Using your email list as a litmus test. 8:30
  • Find your style. 10:00
  • Are you doing too much.13:00
  • Is it serving your big picture goals? 14:40
  • 99% of people don’t realize how talented they are. 16:00
  • What SEO opportunities do you already have? 17:00
  • You don’t have to be an expert to be of value. 18:30

Click here to download a transcript of this episode.


Where to find Amy:

Where to find Kirsty:

Where to submit your questions (anonymous or not!)

About Business Badassery

Amy’s a conversion copywriter, business coach and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at

Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at

“Amy and Kirsty are wonderful, wise and witty!

I already push myself hard enough so I'm not interested in working with coaches that are going to "crack the whip" and "kick my arse".

Kirsty and Amy both have a gently challenging coaching style. I always left sessions feeling validated, smart and capable but with a clear idea of how to make things even betterer.”

Anna Rogan
Creative Copywriter

“Kirsty seems to have this ability to see things that aren't being said. And then she brings them to light in such a nurturing way. 

Amy is direct AND caring all at the same time. It makes it easier for me to get to the point cause I know you'll get to the point when you ask about the things you need more info on.

Together — I love that neither of them hold back when their opinion/suggestion/perspective differs from the other's. It just makes it all so much more valuable. 

Also, they’re both so genuine, warm, smart and hilarious. Those 'good' traits just compound when you put the two of them together, ya know?

Miish Grixti
Conversion Copywriter

“All I'd ever heard about Amy was that she's a great coach. Welp, she's a great coach. Knows the right questions to ask to get through the bullshit and get to the root issue.

And my sweet, sweet Kirsty. Using all of her best therapy tricks to keep us moving forward. And making us feel loved :)

Together? Stop. So good. I have never felt so supported. 

I think the value in coaching is having someone hold a bigger vision for you than you can see yourself. So having TWO of you hold that for me was extremely motivating.”

Megan Baird
Email Copywriter