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How to Nail The Less Is More Approach In Your Marketing

Today’s question is:

“My mantra for the past few years has been less is more. I’m trying to run my business efficiently without burning out.

Do you have any tips on how to do minimal, yet effective marketing to attract new clients and get more business from existing clients? Thanks.”

When you have your own business, staying on top of things and avoiding burnout can feel like a full-time job, especially when it comes to those tasks that you really don’t like doing. Like for most of us acquiring new clients.

In this episode, we share our tips to help one listener, get her head around how to approach landing more clients and good clients with the less is more approach.

In this episode:

  • The most effective marketing tool. 1.50
  • How to get referrals from existing clients. 3.30
  • Always get permission to use client comments in your marketing. 7.05
  • How to get referrals BEFORE you finish a project. 8.10
  • Don’t abandon what works. 12.25
  • Choose a marketing system that works for you. 14.05
  • You don’t always have to hustle. 16.35
  • How to run your business efficiently, without burning out. 17.25
  • Always work one method while testing another. 18.15
  • Big projects vs small projects, which is right for you? 19.50
  • Make it a game. 24.00

Click here to download a transcript of this episode.


Where to find Amy:

Where to find Kirsty:

Where to submit your questions (anonymous or not!)

About Business Badassery

Amy’s a conversion copywriter, business coach and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at

Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at

“Amy and Kirsty are wonderful, wise and witty!

I already push myself hard enough so I'm not interested in working with coaches that are going to "crack the whip" and "kick my arse".

Kirsty and Amy both have a gently challenging coaching style. I always left sessions feeling validated, smart and capable but with a clear idea of how to make things even betterer.”

Anna Rogan
Creative Copywriter

“Kirsty seems to have this ability to see things that aren't being said. And then she brings them to light in such a nurturing way. 

Amy is direct AND caring all at the same time. It makes it easier for me to get to the point cause I know you'll get to the point when you ask about the things you need more info on.

Together — I love that neither of them hold back when their opinion/suggestion/perspective differs from the other's. It just makes it all so much more valuable. 

Also, they’re both so genuine, warm, smart and hilarious. Those 'good' traits just compound when you put the two of them together, ya know?

Miish Grixti
Conversion Copywriter

“All I'd ever heard about Amy was that she's a great coach. Welp, she's a great coach. Knows the right questions to ask to get through the bullshit and get to the root issue.

And my sweet, sweet Kirsty. Using all of her best therapy tricks to keep us moving forward. And making us feel loved :)

Together? Stop. So good. I have never felt so supported. 

I think the value in coaching is having someone hold a bigger vision for you than you can see yourself. So having TWO of you hold that for me was extremely motivating.”

Megan Baird
Email Copywriter