Today’s question is:
“I am a very proud! Copy School and Brain Camp alumni. My copywriting has been enhanced very considerably by both courses. Yay. I was such a newbie copywriter when I did both. So I have my copywriting chops, but here’s the catch. My clients almost exclusively want me to write content. I have a very specific niche and the meeting point between my writing skills and understanding the industry I write about seems to be underserved.
I thought I’d be a website copywriter, but I’m four years into freelancing and I’m still firmly in written content creation territory. I’m good at content writing. I like it. I obviously apply copywriting principles to content writing. Content strategy comes easily to me, but I’m not making the money I want to be through content writing mostly because I’m stuck at an hourly rate.
My revenue depends on me putting out volumes. I charge £400 a day, and lots of what I do is social media/blog/newsletter content. My clients are pretty big cheeses in their industry with revenue in the high six figures and usually into the seven figure range.I think clients get quite a lot of output for my day rate. Yet it seems like there’s always a wrangle about what I cost.
I like doing content and I’m good at it, but is it a dead end street in terms of what I can make financially? And my ability to scale? Is it broadly undervalued or am I not being firm enough about what I bring to the table? And I suppose, do you think there is a market for great content writing in the way there is for great copywriting?
Finally, I know I’ve asked a lot of questions here, but I’d LOVE your thoughts on the topic in general, any thoughts would be so welcome, even if they aren’t specific answers to the questions.”
In this week’s episode, we help a listener who has found herself pigeon-holed in the world of content writing. She offers a unique point of view and has a unique skill set to fill a niche, but is finding that, although she enjoys the work, she isn’t able to make the kind of money she wants to. So she asks us, is it even possible? Short answer? Yes. And the long answer is coming to you in this episode.
In this episode:
- The value of content marketing. 2.40
- Educating the marketplace. 4.10
- For many businesses, content is just a box to tick. 5.10
- Demonstrate your value. 6.15
- Talk to your clients about solid business principles. 7.50
- Budget is not always a fixed thing. 9.15
- Differentiate yourself. 10.40
- Move up to a better class of clients. 13.10
- It’s possible to earn big bucks in content marketing. 15.25
- Why good quality content is important for business. 18.00
Click here to download a transcript of this episode.
Where to find Amy:
- Website: amyposner.com
- Cut to the Copy – YouTube
Where to find Kirsty:
- Website: kirstyfanton.com