Will a Day Rate Undermine My Other Services?

Today’s question is:

I’m about to launch a copywriting day rate service because it’ll be AMAZING for bundling up those odds and ends type jobs. And also containing work/hours.

But I’m worried as a service that promotes quick results without the lengthy research phase / I can write an about page in eight hours is going to undermine, cut its lunch, cannibalize, contradict, not sure the right description here, my other service, which is a full-scale website project with SEO and VOC research, et cetera.

The full website package is not a small investment. And I guess the client is paying for all the legwork that goes into it.

So can the two services co-exist, is this even a question or am I this far into an overthinking hole right now?

Sincerely,

Overthinking Olive.

In this week’s episode, we help a listener to work out whether a day rate will undermine her other bigger, more expensive services. And talk through how you can help differentiate the two offers to make each one seem appealing for the right people.

In this episode:

Day rates can coexist with project services. 2.30
Preliminary services. 4.50
How to use day rates. 6.30
A gateway to bigger projects. 8.50
A paid test for your clients. 10.50

Click here to download a transcript of this episode.

References:

Brain Camp

Where to find Amy:

Where to find Kirsty:

Website: kirstyfanton.com
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Where to submit your questions (anonymous or not!)

About Business Badassery

Amy’s a conversion copywriter, business coach and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at amyposner.com

Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at kirstyfanton.com

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