Today’s question is:
“Could you please explain the difference between launch copy for courses and coaches, which I’m familiar with, and launch copy for products? Also, any other types of launch copy I don’t know about yet? Do launches follow a similar strategy across industries or are there industry-specific differences?”
In today’s episode, we discuss the difference between launch copy for courses and launch copy for products, whether there are any other types of launch copy that you need to know about, and whether launches follow a similar strategy across different industries.
In this episode we talk about:
- What is the function of a launch? 1:45
- How to determine realistic goals for a launch. 7:45
- Key tasks to accomplish during a launch. 11:15
Click here to download a transcript of this episode.
Where to find Amy:
Where to find Kirsty: