Today’s question is:
“I would love to know your research process for cold pitching clients and how long it takes you to do the research for each pitch.”
We put cold pitching under a microscope and talk about the legwork that goes into a successful pitch, how long you need to be in someone’s vicinity before you approach them and how to give yourself the best possible chances of getting a yes.
In this episode:
- Cold pitching is not for everyone.1.30
- Start with why. 2.30
- Do your research. 4.15
- Specificity is the key to a successful cold pitch. 5.30
- Timing matters. 7.30
- Have a clear point, clear action, and connection. 8.20
- Play the long game.11.15
- The right time to make the pitch. 13.10
- The public pitch. 13.50
- It’s cold pitching, not speed dating. 15.30
- Choose the medium that’s best for you. 16.00
- Always deliver value without expectations. 18.30
- The spirit of the pitch is important. 20.00
Click here to download a transcript of this episode.
References
Where to find Amy:
- Website: amyposner.com
- Level Up Your Business – YouTube
Where to find Kirsty:
- Website: kirstyfanton.com