A New Standard of Selling
Today’s question is: Is it time to make sales pages less salesy, process upfront, genuine hope with fit, et cetera? We have a very short
Today’s question is: Is it time to make sales pages less salesy, process upfront, genuine hope with fit, et cetera? We have a very short
Matthew McConaughey, focus, Harvard Business Review, personal identity, ease, and lightness. Seemingly random, right? They all come together in our random thought of the month
Today’s question is: “I don’t know if it’s the fact we’re going into year three of COVID and everything that comes with that. Isolating, kids
Today’s question is: “I am a very proud! Copy School and Brain Camp alumni. My copywriting has been enhanced very considerably by both courses. Yay.
Today’s question is: “My mantra for the past few years has been less is more. I’m trying to run my business efficiently without burning out.
Today’s question is: There is often a gap between new client expectations/understanding of our work and what we wish they knew. Picking up on Kirsty’s
Amy’s a veteran conversion copywriter turned coach for creative freelancers and serial business owner who’s been reading advice columns since she was nine. With decades of business experience, she’s gotten very good at quickly reading situations and coming up with solutions – especially on the fly. You can find her at amyposner.com
Kirsty’s a launch copywriter and ex-psychotherapist, who’s smack bang in the middle of scaling her business with online courses. She’s good at making sense of human tendencies, selling things with words, and only following the work that feels good. You can find her at kirstyfanton.com
“Amy and Kirsty are wonderful, wise and witty!
I already push myself hard enough so I'm not interested in working with coaches that are going to "crack the whip" and "kick my arse".
Kirsty and Amy both have a gently challenging coaching style. I always left sessions feeling validated, smart and capable but with a clear idea of how to make things even betterer.”
“Kirsty seems to have this ability to see things that aren't being said. And then she brings them to light in such a nurturing way.
Amy is direct AND caring all at the same time. It makes it easier for me to get to the point cause I know you'll get to the point when you ask about the things you need more info on.
Together — I love that neither of them hold back when their opinion/suggestion/perspective differs from the other's. It just makes it all so much more valuable.
Also, they’re both so genuine, warm, smart and hilarious. Those 'good' traits just compound when you put the two of them together, ya know?”
“All I'd ever heard about Amy was that she's a great coach. Welp, she's a great coach. Knows the right questions to ask to get through the bullshit and get to the root issue.
And my sweet, sweet Kirsty. Using all of her best therapy tricks to keep us moving forward. And making us feel loved 🙂
Together? Stop. So good. I have never felt so supported.
I think the value in coaching is having someone hold a bigger vision for you than you can see yourself. So having TWO of you hold that for me was extremely motivating.”